MAP Policy

Minimum Advertised Price (MAP) Statement

Beginning February 6, 2017

Owens Products, Inc. will implement a Minimum Advertised Price (MAP) policy for all products made available for sale in the USA and Canada. A reseller must be an authorized Owens Products dealer in order to sell Owens Products items. All authorized resellers’ advertised prices must be at or above Owens Products’ MAP as shown on the company’s price list. Owens Products dealers are free to set their own pricing as long as it is not in violation of this MAP Policy.

1. Owens Products’ MAP policy applies to all methods of advertising and promotion, including but not limited to the following:

  • Print ads (inserts, magazines, catalogs, newspapers)
  • Broadcast ads (radio, television, web cast, caller-on-hold recordings, etc.)
  • Direct Mail
  • E-mail Marketing
  • Internet (banners, category or product pages, shopping comparison sites, third-party sites)
  • Internet auction sites
  • In store advertising (price tags, banners, displays, etc.)

2. Owens Products can elect to offer past model year’s product outside of this policy. In these special instances, Owens Products will issue a communication, informing authorized dealers of the special situation.

3. Non-compliance to the Owens Products MAP policy shall result in the following:

  • 1st violation: written warning to fix the non-compliance within 48 hours from the date of notice.
  • 2nd violation: written warning to fix the non-compliance within 24 hours from the date of notice.
  • 3rd violation: written notice that Owens Products items will not be available to ship until the non-compliance has been remedied.
  • 4th violation: written notice that the dealer’s account has been suspended. After reviewing the dealer’s response, Owens Products may reinstate or terminate the dealer’s account.

If a dealer violates the MAP Policy for a weekend sale, returning to compliance by Monday morning, they will receive a written warning for the 1st violation. A 2nd violation will result in written notice that the dealer’s account has been suspended. After reviewing the dealer’s response, Owens Products may reinstate or terminate the dealer’s account.

4. Administration of the MAP policy:

  • Owens Products will regularly monitor its authorized dealers’ adherence to the MAP Policy.
  • Owens Products’ MAP policy is subject to change without notice.
  • Owens Products will communicate any changes to its MAP policy by written correspondence.

Please direct any questions concerning Owens Products’ MAP Policy to: Owens Products E-Mail